About Spanish Flavour Group
Spanish Flavour Group is a London-based importer and distributor of premium Latin American spirits. We are the exclusive UK and European partner for Drakon Spirit – the world's first spirit distilled from red dragon fruit (pitahaya), crafted in Ecuador.
Founded by Luis Paucar, our mission is simple: to bring exceptional, award-winning Latin American products to discerning customers across the United Kingdom and Europe.
Why work with us?
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Exclusivity: We hold exclusive distribution rights for Drakon Spirit in the UK and Europe.
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Proven quality: Drakon has won 21 international awards, including Gold at the San Francisco World Spirits Competition and "American Spirit of the Year" in Melbourne.
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Stock in London: We hold physical stock in the UK, ready for delivery.
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Fully compliant: Registered with HMRC for alcohol import and wholesale.
We work with bars, restaurants, hotels, distributors, and retailers. Whether you need a unique signature spirit for your cocktail menu or a new addition to your premium retail range, we are here to help.
Contact us to request a sample or arrange a tasting.
Our Commitment
At Spanish Flavour Group, we are committed to making it easy, safe, and profitable for our partners to offer exceptional Latin American spirits.
We commit to:
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Quality you can trust: Every product we distribute, starting with Drakon Spirit, is award-winning and rigorously selected.
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Full compliance: We are fully registered with HMRC for alcohol import and wholesale, operating transparently and legally from our London base.
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Reliable logistics: Central stockholding in the UK, with initial local presence in Spain and Italy for faster market access.
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Clear communication: A single point of contact for the UK, Spain, and Italy. No confusion, no endless email chains.
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Partnership, not just transaction: We are a young, ambitious company. We work closely with our partners because your success is our success.
We may be starting our journey, but our standards are already world-class.
Our Ethos
We are not a generic drinks distributor. We are a bridge between Latin America's most exciting producers and the European market.
Authenticity:
We work directly with master distiller Sebastián Vélez Reyes in Ecuador. Drakon Spirit is not a "craft brand" invented in a marketing agency. It is the real thing – born in the highlands of Ecuador, now arriving in Europe for the first time.
Excellence:
We don't guess. We let the medals speak. Drakon has won 21 international awards, including Gold at the San Francisco World Spirits Competition and the title of "American Spirit of the Year" in Melbourne.
Customer satisfaction:
We are a small, ambitious team based in London. When you work with us, you work directly with the founder. No layers of bureaucracy. No endless email chains. Just clear communication, reliable delivery, and a genuine passion for what we do.
We are starting our journey, but our standards are already world-class.
